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CDT Time > Technology > Software > Telegram Partners with Adorno to Offer Personalized Ads on Its Platform
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Telegram Partners with Adorno to Offer Personalized Ads on Its Platform

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Last updated: 2023/03/01 at 5:49 PM
By Admin 4 Min Read
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In recent news, Telegram, the popular messaging app, has announced a new partnership with Adorno, a German company specializing in music marketing, to offer personalized ads to its users. The move is expected to generate significant revenue for Telegram, while providing advertisers with a new platform to reach a highly engaged and diverse user base.

Contents
The Partnership with AdornoThe Benefits of Personalized AdsThe Response from the Tech CommunityConclusion

The Partnership with Adorno

Adorno, founded in 2019, uses data analytics and artificial intelligence to create personalized music recommendations for its users. The company has partnered with major music streaming services like Spotify and Apple Music to offer its services, and now it has expanded its reach to Telegram.

Towards a New Manifesto: Conversations of Adorno & Horkheimer | libcom.org

Under the new partnership, Adorno will use its technology to analyze user data on Telegram, including chat history, interests, and preferences, to create personalized music recommendations for users. These recommendations will be used to inform targeted ads on the platform, allowing advertisers to reach users with highly relevant and engaging content.

The Benefits of Personalized Ads

The move towards personalized ads on messaging apps like Telegram is part of a broader trend towards more targeted and relevant advertising. By using data analytics and artificial intelligence, companies like Adorno are able to create highly personalized recommendations that resonate with users, increasing the likelihood of engagement and conversion.

The Importance of Personalized Advertising

For Telegram, the move towards personalized ads represents a significant opportunity to generate revenue from its large and diverse user base. While Telegram has traditionally been ad-free, the company has recently begun exploring new revenue streams, including premium features and advertising.

The Response from the Tech Community

The partnership between Telegram and Adorno has generated significant interest and reaction from the tech community. Some commentators have raised concerns about the potential privacy implications of using user data to inform targeted ads, given the recent backlash against companies like Facebook and Google over data privacy.

Others have expressed excitement about the potential for personalized ads to provide a more engaging and relevant experience for users, while also providing a new revenue stream for messaging apps like Telegram.

Conclusion

The partnership between Telegram and Adorno represents a significant step towards more personalized and targeted advertising on messaging apps. While concerns remain about data privacy and other issues, the move towards personalized ads is part of a broader trend towards more targeted and relevant advertising. For Telegram, the partnership represents a significant opportunity to generate revenue from its large and engaged user base, while also providing advertisers with a new platform to reach consumers with highly relevant and engaging content.

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TAGGED: advantages and disadvantages of personalization, app lab, app store, apple, benefits of digital personalization, benefits of joining a tech community, benefits of personalization, benefits of personalized marketing, google ads telegram channel, google play, google play store, how to block ads on telegram, mac app store, personalized ads google, personalized ads on social media, personalized advertising examples, should i allow personalized ads, telegram adorno 9to5mac, telegram ads example, telegram ads minimum budget, telegram ads platform, telegram ads price, telegram advertising bot, telegram channel, telegram free advertising groups, telegram link, telegramadorno9to5mac, theodor adorno, what is the tech community, what role do you want to play in the tech community, what role do you want to play in the tech community in your country in 5-10 years, why do you want to join a tech community
Admin March 1, 2023
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